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Sooooooo after our class discussion on advergaming I got a few ideas in my little old head.  With so many games available on facebook, mobile apps, etc there are countless opportunities for product placement.

I started out by looking at the most popular game apps on Facebook and I found the following to be of use:

Good old Farmville!!!!  How could I not use this wonderful little goldmine??

The farming process is uber important when it comes to manufacturing tequila.  Agave, a plant closely related to the aloe vera plant, is the heart and soul of tequila.  Piggy-backing on the whole Tropicana orange growing idea, I think we can incorporate the agave plant into the mix and create partida tequila.




Same concept as the above, grow these crops and create a business from it…. like a tequila distillery.






These so called “it girls” get invites to the most exclusive parties and so on.  They strive to live these out of the world lives.  So what better place to feature a product placement?!?!? You want to be the best so mingle with the best!!  I’m thinking Partida lounges, Partida gifts, Partida everything!!!!!!!





Same concept as the above.  The whole “millionaire” concept associated with the brand.  We want to be popular like Patron but exclusive like Louis XIII.

OHHHHHH YEAHHHH….. lots of ideas brewing in the pot!


Social Marketing – Facebook & Twitter

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hello hello!

This week I was searching through different social media outlets for tid bits on Partida Tequila.  As usual they have a facebook fan page promoting their National Margarita Day contest as well as other PR pieces.  Currently the brand has 1,109 fans as opposed to the 51,887 Jose Cuervo fans.  This is CRUCIAL.  How in the world will anyone know about these contests if you have no fans?!?!?! I think we need to increase our awareness through other vehicles before we see any action on facebook.  As far as the current facebook page goes they’re doing a good job at talking with the consumer/fans by targeting certain geographical areas and teaming up with the local bars.

i.e.Tequila Partida New Yorkers, the weekend is almost upon you. And the Brooklyn Bowl on Wythe Avenue is ready to make your Partida cocktails… Friday at 3:05pm

Overall the FB content needs a big huge face lift.  As far as twitter goes, there are not a lot of tweets about them either.  The number yo-yos each week yielding 6-12 tweets a week.  Sadness…. absolute sadness….  all we can do it strengthen awareness elsewhere in order to get this user generated sweet stuff.